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Tools: where each AI is used

Models are used through apps. What each one is, who it's for and how much it costs.

26 tools4 truly free

For everyone: chat with an AI

Chat, write, summarize, search.

For everyone

OpenAI logoChatGPT

The best-known AI chat: it writes, summarizes, translates, creates images and searches the internet.

Who it's for: For everyone.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with usage limits)
  • Go: ≈ €7/mo$8/mo
  • Plus: ≈ €18/mo$20/mo
  • Pro: from ≈ €89/mofrom $100/mo

Free plan: GPT-6 Luna and image creation with limits. Plus: GPT-6.1 Sol, GPT-6 Astra and GPT-6 Sol. The pricing page shows US$ (it doesn't publish a euro price for Spain).

Price checked on Oct 10, 2026 on the official page.

For everyone

Anthropic logoClaude

Anthropic's assistant: very good at writing, analysing long documents and coding (includes Claude Code on paid plans).

Who it's for: For everyone; widely used for work.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with usage limits)
  • Pro: ≈ €18/mo$20/mo (≈ €15$17/mo paid yearly)
  • Max: from ≈ €89/mofrom $100/mo

Free plan: Sonnet and Haiku with limits that reset every 5 hours. Pro: also Opus and Claude Code. Fable: paid plans only (with usage credits). Prices exclude taxes.

Price checked on Oct 10, 2026 on the official page.

For everyone

Google logoGemini

Google's assistant, integrated with Gmail, Docs and Android phones; it creates images and, with a paid plan, video.

Who it's for: For everyone, especially if you use Google.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with usage limits)
  • Google AI Plus: €4.99/mo≈ $5.59/mo
  • Google AI Pro: €21.99/mo≈ $25/mo
  • Google AI Ultra: from €99.99/mofrom ≈ $112/mo

Official prices in euros (Spain page). Free: 3.5 Flash-Lite, image creation and editing, and limited access to Nano Banana Pro in Flow. Plus: 3.6 Flash, 3.1 Pro and video generation. Pro: 3.8 Flash.

Price checked on Oct 10, 2026 on the official page.

For everyone

xAI logoGrok

xAI's assistant, integrated into X (formerly Twitter).

Who it's for: For everyone.

  • Price not confirmed xAI says it can be tried for free, but doesn't publish what's included or the price of SuperGrok.

Price checked on Oct 10, 2026 on the official page.

For everyone

Mistral logoLe Chat

The assistant from Mistral, a French lab: the option based in the European Union.

Who it's for: For people who prefer a European service.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with usage limits)
  • Pro: €17.99/mo≈ $20/mo

Official price in euros (EUR selector on the pricing page). Free plan with limited messages and searches. Mistral is based in France (EU).

Price checked on Oct 10, 2026 on the official page.

For everyone

Meta logoMeta AI

Meta's assistant, inside WhatsApp, Instagram and Facebook and in its own app.

Who it's for: For people who want AI in the apps they already use.

  • Free with daily usage limits

Meta AI is free to use with a daily usage limit (app, web, WhatsApp, Instagram…). The paid Meta One plans are in limited testing and don't publish a price for Spain.

Price checked on Oct 10, 2026 on the official page.

For coding

Code editors and agents.

For coding

Cursor

Code editor (based on VS Code) with an AI agent that writes and changes code for you.

Who it's for: Developers who want AI inside the editor.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (Hobby plan))
  • Pro: ≈ €18/mo$20/mo

Price checked on Oct 10, 2026 on the official page.

For coding

GitHub Copilot (VS Code and other editors)

GitHub's assistant: autocompletes code and has an agent mode inside VS Code, JetBrains and other editors.

Who it's for: Developers who already use VS Code or GitHub.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (2,000 suggestions per month))
  • Pro: ≈ €9/mo$10/mo
  • Pro+: ≈ €35/mo$39/mo

Price checked on Oct 10, 2026 on the official page.

For coding

Claude Code

Anthropic's coding agent that works in your terminal, editor or desktop.

Who it's for: Developers who want to delegate long tasks.

  • Claude Pro: ≈ €18/mo$20/mo (included in all Claude paid plans)

Price checked on Oct 10, 2026 on the official page.

For coding

OpenAI Codex

OpenAI's coding agent (app, terminal and editor extension).

Who it's for: Developers who already use ChatGPT.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (included in ChatGPT Free))
  • ChatGPT Plus: ≈ €18/mo$20/mo (more Codex usage)

Price checked on Oct 10, 2026 on the official page.

For coding

Windsurf

Code editor with an AI agent, an alternative to Cursor.

Who it's for: Developers who want to try another AI editor.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits)
  • Pro: ≈ €18/mo$20/mo

Price checked on Oct 10, 2026 on the official page.

For coding

JetBrains AI

AI inside IntelliJ IDEA, PyCharm, WebStorm and the rest of the JetBrains editors.

Who it's for: Developers who use JetBrains editors.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (AI Free))
  • AI Pro: ≈ €9/mo$10/mo
  • AI Ultimate: ≈ €27/mo$30/mo

Price checked on Oct 10, 2026 on the official page.

For design

Design, presentations and branding.

For design

Claude Design

Anthropic tool to create designs, prototypes and pages by chatting with Claude; exports to PDF, PowerPoint or HTML.

Who it's for: Designers and anyone who needs a quick mockup.

  • It also has free use with limits in the app, in addition to the paid plans. (Included in Claude (also on the free plan, with limits))
  • Claude Pro: ≈ €18/mo$20/mo

Price checked on Oct 10, 2026 on the official page.

For design

Figma (Figma AI and Figma Make)

The most widely used interface design tool, with AI features to generate and edit designs.

Who it's for: Product designers and teams.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (Starter plan: 150 AI credits per day, up to 500 per month))
  • Professional (puesto completo): ≈ €14/mo$16/mo

Price checked on Oct 10, 2026 on the official page.

For design

Canva

Easy design for social media, presentations and posters, with AI tools.

Who it's for: Anyone who needs quick designs without knowing design.

  • Free with limits (up to 20 AI uses)
  • Price not confirmed Pro: the official page doesn't show the price.

Price checked on Oct 10, 2026 on the official page.

For design

Adobe Firefly

Adobe's image and video generator, integrated with Photoshop and Express; includes models from other companies.

Who it's for: Designers who already work with Adobe.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (daily generations))
  • Firefly Standard: ≈ €9/mo$9.99/mo
  • Firefly Pro: ≈ €18/mo$19.99/mo

Price checked on Oct 10, 2026 on the official page.

To create images and video

Generate images and video.

To create images and video

Midjourney

Image generator with high artistic quality.

Who it's for: Illustrators, designers and creators.

  • Basic: ≈ €9/mo$10/mo
  • Standard: ≈ €27/mo$30/mo
  • Pro: ≈ €54/mo$60/mo
  • Mega: ≈ €107/mo$120/mo

All plans are paid (≈ €7.14$8/mo on Basic, paid yearly).

Price checked on Oct 10, 2026 on the official page.

To create images and video

Runway logoRunway

AI video suite: generate, edit and animate clips.

Who it's for: Video creators.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (125 one-time credits))
  • Standard: ≈ €13/mo$15/mo (≈ €11$12/mo paid yearly)

Price checked on Oct 10, 2026 on the official page.

To create images and video

Kuaishou logoKling

Kuaishou's video and image generator.

Who it's for: Video creators for social media.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (3 uses per day))
  • Standard: ≈ €9/mo$10/mo (list price; offer of ≈ €6.24$6.99 the first month)
  • Pro: ≈ €33/mo$37/mo

Price checked on Oct 10, 2026 on the official page.

To create images and video

Ideogram

Image generator that writes text well inside the image (posters, logos).

Who it's for: Graphic design and social media.

  • It also has free use with limits in the app, in addition to the paid plans. (Free with limits (Free plan))
  • Plus: ≈ €18/mo$20/mo
  • Pro: ≈ €54/mo$60/mo

Price checked on Oct 10, 2026 on the official page.

To create images and video

Luma Labs logoLuma Dream Machine

Luma AI's video and image generator.

Who it's for: Video creators.

  • Plus: ≈ €27/mo$30/mo
  • Pro: ≈ €80/mo$90/mo

No free plan visible on the pricing page.

Price checked on Oct 10, 2026 on the official page.

To use open-source models

Use open-source models on your machine.

Free

LM Studio

App for Windows, Mac and Linux that downloads and runs open-source models on your computer in one click.

Who it's for: People who want to use AI without internet and without sending their data.

  • Free (local use)

Price checked on Oct 10, 2026 on the official page.

Free

Ollama

Program to run open-source models on your computer from the terminal or with other apps.

Who it's for: Users with some technical experience.

  • Free (local use)
  • Pro (cloud models): ≈ €18/mo$20/mo

Price checked on Oct 10, 2026 on the official page.

Free

Jan

Open-source app to chat with models on your computer.

Who it's for: People who want a local, open alternative to ChatGPT.

  • Free (open source)

Price checked on Oct 10, 2026 on the official page.

Free

Hugging Face

The website where almost all open-source models are published and downloaded.

Who it's for: People looking for a specific model or who want to try it before downloading it.

  • Free
  • PRO: ≈ €8/mo$9/mo

Price checked on Oct 10, 2026 on the official page.

To use open-source models

OpenRouter

A single account to use hundreds of models (open and closed) via API, paying for what you use.

Who it's for: People who want to use large models without having the computer to run them.

  • Free with limits (more than 25 free models)
  • Pay per use + 5.5% fee

Price checked on Oct 10, 2026 on the official page.

How to use an open-source model, step by step

  1. Check how much memory you have. What matters is the graphics card's memory (VRAM) or, on a Mac with an Apple chip, the unified memory. On Windows: Task Manager → Performance → GPU.
  2. Install an app. The easiest is LM Studio (or Jan): you download it like any other program. Ollama is the option for people who use the terminal.
  3. Look for the model inside the app (downloads them from Hugging Face) and pick a version that fits in your memory. «Q4» versions (4 bits) take up much less space and lose little quality.
  4. Chat. Everything runs on your computer, without internet and without sending your data to anyone.
  5. Your computer can't handle it? You can use the same model in the cloud through OpenRouter or other services, paying per use (then your data does leave your machine).

What fits on my computer?

Based on the minimum memory the models themselves publish (smallest compressed version).

Your graphics card's memory → the best models that fit (and the memory they need):

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